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The contest in the Chinese market between Taobao and the American ecommerce giant eBay marked an important milestone in the history of Alibaba's early development and serves as a classic in business case studies. My thanks to Professor Zhihong Chen for her narration and analysis of this case and for making it the first chapter of the book. Her Chinese-English bilingual presentation makes this case accessible to readers all over the world. It is with great pleasure that I strongly recommend this book. — Jack Ma Founder and Executive Chairman of Alibaba Group
This is a wonderful collection of cases, documenting Chinese companies' encounters with the world and the experience of foreigners doing business in China. It is a highly instructive book for anyone who wants to understand Chinese business both at home and abroad. And publishing it bilingually gives a further opportunity for both Chinese and foreigners to acquire language skills while grasping the essentials of business in China. — OA Westad ST Lee Professor of US-Asia Relations, Harvard University
I took Professor Zhihong Chen’s Business Chinese and Culture course at Cornell University in 2006 and still remember her class vividly after so many years as she was an extraordinarily dedicated and creative professor. The Chinese language and business knowledge I learned from her class has had a big impact on my career development after graduation. I highly recommend this book as it shows a culmination of her teaching and research accomplishments over a decade. — Meng Xiong Kuok VP of Shangri-La
“Due to the many changes over the past two decades, the bilingual courses I now teach at Cornell University and NYU Shanghai differ greatly from the Business Chinese courses I taught at the beginning of my teaching career. Although language instruction is still important, the business component — often informed by knowledge of history and culture — has become central to the course. This book is the culmination of my collection, selection, and editing of video materials over a decade. It reflects a combination of my teaching experiences at three universities and continual deliberation and revision.”
“Forty years have passed since China started down the road of reform and opening-up. Although many of the trials and tribulations that China has experienced in the past four decades are far beyond the scope of this small book, all of the cases introduced here touch upon important historical aspects and demonstrate different perspectives when “China met the world.” My hope is that readers of this book will appreciate the exciting and critical moments when China changed the world and the world changed China, so as to be intellectually more ready to envision the larger challenges that China will inevitably face when it continuously “meets the world.” I also hope that the readers all over the world will gain a deeper understanding of Chinese language, history, and business culture through the bilingual resources that follow.”
This is a wonderful collection of cases, documenting Chinese companies' encounters with the world and the experience of foreigners doing business in China. It is a highly instructive book for anyone who wants to understand Chinese business both at home and abroad. And publishing it bilingually gives a further opportunity for both Chinese and foreigners to acquire language skills while grasping the essentials of business in China. — OA Westad ST Lee Professor of US-Asia Relations, Harvard University
I took Professor Zhihong Chen’s Business Chinese and Culture course at Cornell University in 2006 and still remember her class vividly after so many years as she was an extraordinarily dedicated and creative professor. The Chinese language and business knowledge I learned from her class has had a big impact on my career development after graduation. I highly recommend this book as it shows a culmination of her teaching and research accomplishments over a decade. — Meng Xiong Kuok VP of Shangri-La
“Due to the many changes over the past two decades, the bilingual courses I now teach at Cornell University and NYU Shanghai differ greatly from the Business Chinese courses I taught at the beginning of my teaching career. Although language instruction is still important, the business component — often informed by knowledge of history and culture — has become central to the course. This book is the culmination of my collection, selection, and editing of video materials over a decade. It reflects a combination of my teaching experiences at three universities and continual deliberation and revision.”
“Forty years have passed since China started down the road of reform and opening-up. Although many of the trials and tribulations that China has experienced in the past four decades are far beyond the scope of this small book, all of the cases introduced here touch upon important historical aspects and demonstrate different perspectives when “China met the world.” My hope is that readers of this book will appreciate the exciting and critical moments when China changed the world and the world changed China, so as to be intellectually more ready to envision the larger challenges that China will inevitably face when it continuously “meets the world.” I also hope that the readers all over the world will gain a deeper understanding of Chinese language, history, and business culture through the bilingual resources that follow.”